Consumer Data
CRN conducts an annual survey of consumers’ usage and attitudes about dietary supplements. The annual survey is conducted by Ipsos Public Affairs. See below for links to study data.
2018 CRN Consumer Survey on Dietary Supplements
New Data Reaffirm Trust and Confidence in Industry, Reveal Modern Trends and Habits of American Consumers
As consumer needs evolve, dietary supplement use remains strong
The use of dietary supplements among U.S. adults increased ten percent over the past decade, confirms new data from the 2018 CRN Consumer Survey on Dietary Supplements.
2017 CRN Consumer Survey on Dietary Supplements
76% of U.S. adults—more than 170 million—take dietary supplements, according to the most recent annual survey conducted by Ipsos Public Affairs for CRN.
2016 CRN Consumer Survey on Dietary Supplements
Seventy-one percent of U.S. adults—more than 170 million—take dietary supplements. Find out more about consumer use of supplements from CRN's annual survey...