Consumer Data

77% of Americans reporting they consume dietary supplements. The survey reports the majority of both males and females, aged 18+, take dietary supplements, which is in line with previous surveys’ findings. Among all the age groups, adults between the ages 35 – 54 have the highest usage of dietary supplements at 81%

75% of U.S. adults take dietary supplements, as opposed to just 65% in 2009. Results of the 2018 survey also revealed emerging trends in both consumer behavior and product demand.

76% of U.S. adults—more than 170 million—take dietary supplements, according to the most recent annual survey conducted by Ipsos Public Affairs for CRN.

71% of U.S. adults—more than 170 million—take dietary supplements. Find out more about consumer use of supplements from CRN's annual survey...