Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims.

CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Cases shown as of January 2018

Search via the fields provided below or scroll/page through to browse cases. Download PDF.

Advertiser:
Bayer Consumer Healthcare
Product:
One-A-Day Women's
Case Number:
4672
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Multivitamin
Types of Claims:
  • Exclusivity
  • Implied Claim
Examples of Claims:
• One-A-Day Women's Multi-Vitamin is the only complete multi-vitamin with more calcium for strong bones, and now more vitamin D, which emerging research suggests may support breast cancer.
Examples of Claims (New):
  • One-A-Day Women's Multi-Vitamin is the only complete multi-vitamin with more calcium for strong bones, and now more vitamin D, which emerging research suggests may support breast cancer.
Advertiser:
Bayer Consumer Healthcare
Product:
One-A-Day All-Day Energy
Case Number:
4684C
Type:
  • Compliance
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Energy
Types of Claims:
  • Performance
Examples of Claims:
All Day Energy
Examples of Claims (New):
  • All Day Energy
Advertiser:
Bayer Consumer Healthcare
Product:
One-A-Day All-Day Energy
Case Number:
4684
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
Wyeth Consumer Healthcare
Supplement Category:
  • Multivitamin
  • Energy
Types of Claims:
  • Duration
  • Performance
Examples of Claims:
• Helps You Feel Mentally and Physically Energized All Day.
• Helps Support Mental Alertness and Energetic Feeling During Throughout the Day with An Extended Release Guarana Blend.
• Specifically Formulated to Support Energy All-Day Long.
Examples of Claims (New):
  • Helps You Feel Mentally and Physically Energized All Day.
  • Helps Support Mental Alertness and Energetic Feeling During Throughout the Day with An Extended Release Guarana Blend.
  • Specifically Formulated to Support Energy All-Day Long.
Advertiser:
Bayer Consumer Healthcare
Product:
One-A-Day All Day Energy
Case Number:
145
Type:
  • NARB Panel
Date of Decision:
Referred to government agency:
Challenger:
Wyeth Consumer Healthcare
Supplement Category:
  • Multivitamin
  • Energy
Types of Claims:
  • Performance
Examples of Claims:
Advertiser appealed decision that it should discontinue the name "All Day Energy" despite determination that mulitvitamin did not provide all day energy.
Examples of Claims (New):
  • Advertiser appealed decision that it should discontinue the name "All Day Energy" despite determination that mulitvitamin did not provide all day energy.
Advertiser:
Bayer Healthcare
Product:
Citrical Slow Release 1200
Case Number:
5478
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
Pfizer Healthcare
Supplement Category:
  • Bone Health
Types of Claims:
  • Efficacy
Examples of Claims:
You only have to take it once per day for your daily dose.
Examples of Claims (New):
  • You only have to take it once per day for your daily dose.
Advertiser:
Bayer Healthcare LLC
Product:
Vital & Sharp Mind
Case Number:
4736
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
  • Ingredient
  • Implied Claim
  • Efficacy
Examples of Claims:
• Remember their names? If not, try new Vital & Sharp Mind from Bayer Nutritional Science
• It supports memory, mental sharpness and healthy brain function.
• Help keep your mind vital and active
• Contains Omega-3 (DHA) to support healthy rain function, B vitamins to support mental energy, and Gingko to help promote mental sharpness, memory and concentration
Examples of Claims (New):
  • Remember their names? If not, try new Vital & Sharp Mind from Bayer Nutritional Science.
  • It supports memory, mental sharpness and healthy brain function.
  • Help keep your mind vital and active.
  • Contains Omega-3 (DHA) to support healthy rain function, B vitamins to support mental energy, and Gingko to help promote mental sharpness, memory and concentration.
Advertiser:
Bayer Healthcare, LLC
Product:
Citrical Bone Density Builder with Genistein
Case Number:
5330
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
Pfizer Healthcare
Supplement Category:
  • Bone Health
Types of Claims:
  • Performance
  • Ingredient
  • Efficacy
Examples of Claims:
• Clinically Proven to Significantly Increase Bone Density Up to 5%
Examples of Claims (New):
  • Clinically Proven to Significantly Increase Bone Density Up to 5%.
Advertiser:
Bayer HealthCare, LLC
Product:
Citracal Bone Density Builder with Genistein
Case Number:
5330C
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
Pfizer, inc.
Supplement Category:
  • Bone Health
Types of Claims:
  • Performance
Examples of Claims:
with Genistein -- as you age, it gets harder to build bone density with calcium and Vitamoin D alone.
Examples of Claims (New):
  • With Genistein—as you age, it gets harder to build bone density with calcium and Vitamoin D alone.
Advertiser:
Beauty Science Group, Inc.
Product:
Hair La Vie
Case Number:
6055
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
Brock Beauty, Inc.
Supplement Category:
  • Hair Health
Types of Claims:
  • Performance
  • Testimonials
  • Endorsement
Examples of Claims:
• The ingredients in Hair La Vie help promote existing hair growth.
• Whether you want to give the appearance of naturally healthy hair, need help to strengthen your strands, fortify your follicles, support your scalp, or promote vibrant, beautiful hair we’ve got you covered.
• Hair La Vie uses natural and safe ingredients; no fillers, harsh chemicals or artificial flavoring/coloring.
• Editorial content and claims on a third-party website.
Examples of Claims (New):
  • The ingredients in Hair La Vie help promote existing hair growth.
  • Whether you want to give the appearance of naturally healthy hair, need help to strengthen your strands, fortify your follicles, support your scalp, or promote vibrant, beautiful hair we’ve got you covered.
  • Hair La Vie uses natural and safe ingredients; no fillers, harsh chemicals or artificial flavoring/coloring.
  • Editorial content and claims on a third-party website.
Advertiser:
Bell Lifestyle Products
Product:
Bell Shark Cartilage #1
Case Number:
5207
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
CRN
Supplement Category:
  • Joint Health
Types of Claims:
  • Speed
  • Endorsement
  • Performance
  • Comparative
  • Superiority
  • Ingredient
Examples of Claims:
• Pain Free in 2 weeks.
• Evidence it works - Over 100 testimonials are on our web site with full names and towns from real people. All 100% true.
• Synthetic drugs for rheumatoid arthritis may run up to $10,000 a year and may not be as effective as Bell Shark Cartilage #1...
Examples of Claims (New):
  • Pain Free in 2 weeks.
  • Evidence it works - Over 100 testimonials are on our web site with full names and towns from real people. All 100% true.
  • Synthetic drugs for rheumatoid arthritis may run up to $10,000 a year and may not be as effective as Bell Shark Cartilage #1...