Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims.

CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Cases shown as of January 2018

Search via the fields provided below or scroll/page through to browse cases. Download PDF.

Advertiser:
Vital Pharmaceuticals, Inc.
Product:
Meltdown Fat Assault RTD Beverage and Fat Incinerator Capsules
Case Number:
171
Type:
  • NARB Panel
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Performance
Examples of Claims:
• Meltdown Capsules University Proven To: Burn Fat for 6+ hours and Increase Fat Utilization by 56%.
• Increase Metabolism up to 14% for 3+ Hours!
• 273% better than the infamous caffeine plus ephedrine stack.
Examples of Claims (New):
  • Meltdown Capsules University Proven To: Burn Fat for 6+ hours and Increase Fat Utilization by 56%.
  • Increase Metabolism up to 14% for 3+ Hours!
  • 273% better than the infamous caffeine plus ephedrine stack.
Advertiser:
Vital Pharmaceuticals, Inc.
Product:
Meltdown Fat Assault RTD beverage and Fat Incinerator Capsules
Case Number:
5227
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Comparative
  • Duration
  • Clinically Proven/Shown
  • Superiority
Examples of Claims:
• World's 1st Fat Burning Drink
• Meltdown Capsules University Proven To: Burn Fat for 6+ hours and Increase Fat Utilization by 56%
• 972% more powerful than epinephrine.
• Increase Metabolism up to 14% for 3+ Hours!
Examples of Claims (New):
  • World's 1st Fat Burning Drink
  • Meltdown Capsules University Proven To: Burn Fat for 6+ hours and Increase Fat Utilization by 56%
  • 972% more powerful than epinephrine.
  • Increase Metabolism up to 14% for 3+ Hours!
Advertiser:
Vital Pharmaceuticals, Inc.
Product:
Redline Princess energy drink
Case Number:
4868
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Energy
  • Mood
  • Weight Loss
Types of Claims:
  • Superiority
  • Exclusivity
  • Comparative
Examples of Claims:
• A New Breakthrough Designed Especially for Women to Enhance: Mood, Energy, Fat Loss.
• The World's Most Effective Energy Drinks…
Examples of Claims (New):
  • A New Breakthrough Designed Especially for Women to Enhance: Mood, Energy, Fat Loss.
  • The World's Most Effective Energy Drinks…
Advertiser:
Vital Pharmaceuticals, Inc. d/b/a VPX Redline
Product:
Medivin 100% Natural Liquid Vitamin & Mineral Delivery System
Case Number:
5475
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Sports Nutrition
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
It's not the amount you take, it's what you absorb and utilize.
Examples of Claims (New):
  • It's not the amount you take, it's what you absorb and utilize.
Advertiser:
Vitanergy, Inc.
Product:
Urinozinc Supplements
Case Number:
5433
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Prostate Health
Types of Claims:
  • Performance
Examples of Claims:
Shown in clinical studies to help: reduce symptoms associated with an enlarged prostate, improve urinary flow rate.
Examples of Claims (New):
  • Shown in clinical studies to help: reduce symptoms associated with an enlarged prostate, improve urinary flow rate.
Advertiser:
WellNx Life Science, Inc.
Product:
Slimquick Extreme
Case Number:
4876
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
CRN
Supplement Category:
  • Weight Loss
Types of Claims:
  • Clinically Proven/Shown
  • Speed
  • Comparative
  • Superiority
Examples of Claims:
• Ingredients clinically proven to increase metabolism by 28% and cut body fat by 10%.
• Clinically proven to burn 5.8x the calories during exercise.
• The #1 Selling Weight-Loss Supplement for Women.
• The Strongest Female Fat Burner
• Immediate and time-released fat burning action.
• Two types of Yohimbe for immediate and time-released fat-burning action!
Examples of Claims (New):
  • Ingredients clinically proven to increase metabolism by 28% and cut body fat by 10%.
  • Clinically proven to burn 5.8x the calories during exercise.
  • The #1 Selling Weight-Loss Supplement for Women.
  • The Strongest Female Fat Burner.
  • Immediate and time-released fat burning action.
  • Two types of Yohimbe for immediate and time-released fat-burning action!
Advertiser:
WellNx Life Science, Inc.
Product:
NV Hollywood Weight-Loss Supplements
Case Number:
5629
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Establishment
  • Efficacy
  • Implied Claim
  • Performance
  • Testimonials
Examples of Claims:
• ...Drop 1 jean size in 2 weeks.
• Backed by 2 clinical studies.
• Implied claim that normal weight individuals will see fast weight loss.
Examples of Claims (New):
  • ...Drop 1 jean size in 2 weeks.
  • Backed by 2 clinical studies.
  • Implied claim that normal weight individuals will see fast weight loss.
Advertiser:
Western Research 3000, Inc.
Product:
ReZerect
Case Number:
5428
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
CRN
Supplement Category:
  • Erectile Dysfunction
  • Cardiovascular Health
  • Blood Sugar
  • Weight Loss
  • Cognitive
Types of Claims:
  • Efficacy
Examples of Claims:
• Perform like you're 18 again!!!
• “ReZerect™ is not only good for your sex life – it’s good for you, period!...supports cardiovascular and prostate health, blood sugar regulation, weight control, fitness, and even memory
Examples of Claims (New):
Advertiser:
Wyeth Consumer Healthcare
Product:
Centrum & Centrum Silver
Case Number:
4806
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
Bayer Consumer Healthcare
Supplement Category:
  • Multivitamin
Types of Claims:
  • Superiority
  • Comparative
Examples of Claims:
• With our better balanced formula, we work together to bring out the best in each other.
• Centrum balances combinations of nutrients to help them work to their full potential
• There's a lot to choose from, and then there's Centrum.
Examples of Claims (New):
  • With our better balanced formula, we work together to bring out the best in each other.
  • Centrum balances combinations of nutrients to help them work to their full potential.
  • There's a lot to choose from, and then there's Centrum.
Advertiser:
Yukon Reyes Consulting, LLC
Product:
ProBrain Dietary Supplements
Case Number:
6031
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
CRN
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
Examples of Claims:
• Feel the effects within the first 30 minutes.
• ...improves mental functions such as cognition, memory, intelligence, motivation, attention and concentration.
• ProBrain is scientifically proven to drastically boost your memory and guard your neural function against brain fog syndrome.
Examples of Claims (New):
  • Feel the effects within the first 30 minutes.
  • ...improves mental functions such as cognition, memory, intelligence, motivation, attention and concentration.
  • ProBrain is scientifically proven to drastically boost your memory and guard your neural function against brain fog syndrome.