Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims.

CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Cases shown as of January 2018

Search via the fields provided below or scroll/page through to browse cases. Download PDF.

Advertiser:
Bell Lifestyle Products
Product:
Virux Viral Infections #42
Case Number:
5738
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
CRN
Supplement Category:
  • Immune Health
Types of Claims:
  • Health and Safety
Examples of Claims:
• Helps you with sexually transmitted diseases, herpes, cold sores, and influenza.
• African plant base that has the ability to inhibit virus replication in our bodies.
• Virux works immediately to lessen or kill herpes and other viruses (implied claim).
Examples of Claims (New):
  • Helps you with sexually transmitted diseases, herpes, cold sores, and influenza.
  • African plant base that has the ability to inhibit virus replication in our bodies.
  • Virux works immediately to lessen or kill herpes and other viruses (implied claim).
Advertiser:
Benefiber
Product:
Novartis Consumer Health, Inc.
Case Number:
5872
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
The Procter & Gamble Company
Supplement Category:
  • Digestive Health
Types of Claims:
  • Performance
Examples of Claims:
Benefiber “Helps Maintain Regularity.”
Examples of Claims (New):
  • Benefiber “Helps Maintain Regularity.”
Advertiser:
Biocell Technology LLC
Product:
BioCell Collagen II
Case Number:
4759
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Skin Health
Types of Claims:
  • Clinically Proven/Shown
  • Ingredient
Examples of Claims:
• BioCell Collagen II, with naturally occurring hyaluronic acid and chondroitin sulfate, can help restore skin to its youthful, supple elasticity…
• Positive Results: Highly Successful. Major signs of rejuvenation. Substantial tone and wrinkle improvement with more supple elasticity. Significant blemish reduction.
Examples of Claims (New):
  • BioCell Collagen II, with naturally occurring hyaluronic acid and chondroitin sulfate, can help restore skin to its youthful, supple elasticity…
  • Positive Results: Highly Successful. Major signs of rejuvenation. Substantial tone and wrinkle improvement with more supple elasticity. Significant blemish reduction.
Advertiser:
Bioforce USA
Product:
Sanhelios Curbita Bladder Caps
Case Number:
4738
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Yes
Challenger:
CRN
Supplement Category:
  • Urinary Health
Types of Claims:
  • Performance
  • Ingredient
  • Exclusivity
Examples of Claims:
• Pumpkin Seed Oil supports the entire system of bladder muscles.
• …Has the unique ability to enhance bladder function for men and women.
• This capsule holds the secret for strengthening the bladder.
• It helps strengthen bladder muscles while supporting normal emptying of the bladder through the calming effect of this high dosage pumpkin power capsule.
Examples of Claims (New):
  • Pumpkin Seed Oil supports the entire system of bladder muscles.
  • …Has the unique ability to enhance bladder function for men and women.
  • This capsule holds the secret for strengthening the bladder.
  • It helps strengthen bladder muscles while supporting normal emptying of the bladder through the calming effect of this high dosage pumpkin power capsule.
Advertiser:
BioPharmX Inc.
Product:
Violet Iodine Breast Health Supplement
Case Number:
6021
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Breast Health
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
• Violet Iodine is a daily iodine supplement clinically demonstrated to alleviate the common symptoms of cyclic mastalgia and fibrocystic breast condition (FBC), including swelling, tenderness, aches and heaviness and promotes optimal breast health.
• Molecular iodine is a form of iodine that has been demonstrated to reduce the symptoms of premenstrual breast discomfort...and help restore the natural, healthy balance of breast cells.
Examples of Claims (New):
  • Violet Iodine is a daily iodine supplement clinically demonstrated to alleviate the common symptoms of cyclic mastalgia and fibrocystic breast condition (FBC), including swelling, tenderness, aches and heaviness and promotes optimal breast health.
  • Molecular iodine is a form of iodine that has been demonstrated to reduce the symptoms of premenstrual breast discomfort...and help restore the natural, healthy balance of breast cells.
Advertiser:
Biotech Corporation International
Product:
Cognivin
Case Number:
4821
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
CRN
Supplement Category:
  • Cognitive
  • Stress Management
Types of Claims:
  • Clinically Proven/Shown
  • Ingredient
  • Efficacy
  • Speed
Examples of Claims:
• Clinically proven ingredients to help reduce 'forgetfulness'
• Improve mental focus
• It quickly boosts memory, learning and concentration...
• Elevate mood
• Cognivin contains a proprietary blend of brain specific nutrients that are clinically proven to: Reduce stress and Anxiety; Provide Sustained Energy; Counteract Cognitive Decline
Examples of Claims (New):
  • Clinically proven ingredients to help reduce 'forgetfulness'
  • Improve mental focus
  • It quickly boosts memory, learning and concentration...
  • Elevate mood
  • • Cognivin contains a proprietary blend of brain specific nutrients that are clinically proven to: Reduce stress and Anxiety; Provide Sustained Energy; Counteract Cognitive Decline
Advertiser:
Biotech Corporation International
Product:
DermaSilk Anti-Wrinkle supplement
Case Number:
4926
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Anti-aging
  • Skin Health
Types of Claims:
  • Speed
  • Clinically Proven/Shown
  • Efficacy
  • Performance
Examples of Claims:
• Reduce the appearance of wrinkles and fine lines in just 2 weeks
• It's like getting a face-lift without the invasive surgery.
• Turn back the years DermaSilk
• DermaSilk is clinically proven to help reduce the appearance of wrinkles, fine lines, age sports and premature aging.
• Helps repair damage caused by sun exposure.
Examples of Claims (New):
  • Reduce the appearance of wrinkles and fine lines in just 2 weeks.
  • It's like getting a face-lift without the invasive surgery.
  • Turn back the years DermaSilk.
  • DermaSilk is clinically proven to help reduce the appearance of wrinkles, fine lines, age sports and premature aging.
  • Helps repair damage caused by sun exposure.
Advertiser:
Biotivia N.A.
Product:
Transmax and Bioforte Resveratrol
Case Number:
4812
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
Resveratrol Partners, LLC
Supplement Category:
  • Antioxidant
Types of Claims:
  • Superiority
  • Exclusivity
  • Comparative
  • Processing and Manufacturing
Examples of Claims:
• Our exclusive processing system results in up to a two times increase in availability of the critical isomer compared to trans-resveratrol sold by other suppliers.
• Transmax promotes NAD and Sirt1-4 longevity enzymes shown to increase life span in mammals.
• Transmax is processed in an oxygen and UV free clean room and packed in nitrogen gas to preserve its bioactivity.
• Enhanced bioavailability means a more potent product and a better value for your dollar.
Examples of Claims (New):
  • Our exclusive processing system results in up to a two times increase in availability of the critical isomer compared to trans-resveratrol sold by other suppliers.
  • Transmax promotes NAD and Sirt1-4 longevity enzymes shown to increase life span in mammals.
  • Transmax is processed in an oxygen and UV free clean room and packed in nitrogen gas to preserve its bioactivity.
  • Enhanced bioavailability means a more potent product and a better value for your dollar.
Advertiser:
Body Dynamics, Inc.
Product:
Mega Cleanse
Case Number:
5538
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
CRN
Supplement Category:
  • Liver Health
  • Weight Loss
  • Blood Sugar
Types of Claims:
  • Efficacy
Examples of Claims:
• Contains 42 herbs and super foods to cleanse toxins from the liver, colon, kidneys, lymphatic system and blood.
• Herbs in this formula help to stabilize blood sugar levels.
• Herbs in this formula help to stabilize blood sugar levels.
Examples of Claims (New):
  • Contains 42 herbs and super foods to cleanse toxins from the liver, colon, kidneys, lymphatic system and blood.
  • Herbs in this formula help to stabilize blood sugar levels.
  • Herbs in this formula help to stabilize blood sugar levels.
Advertiser:
Bodyhealth.com Inc.
Product:
Metal-Free
Case Number:
4748
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Detoxification
Types of Claims:
  • Ingredient
  • Speed
  • Performance
Examples of Claims:
• The solution in Metal-Free, an all-natural dietary supplement, in a spray form that is simple for children and adults to use. It binds to the heavy metals in the body and removes them safely through the stool.
• Metal-Free is easy, fast, safe and inexpensive to use.
Examples of Claims (New):
  • The solution in Metal-Free, an all-natural dietary supplement, in a spray form that is simple for children and adults to use. It binds to the heavy metals in the body and removes them safely through the stool.
  • Metal-Free is easy, fast, safe and inexpensive to use.