Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.


Search cases 2007— March 2019

Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Clarion Brands, LLC
Product:
Lipo-Flavonoid® Plus
Case Number:
5879C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Tinnitus
  • Meniere's Disease
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • #1 recommendation of doctors for relief of ringing in the ears.
  • More than 50 years of clinical data support the notion that Lipo-Flavonoid® Plus provides symptom improvement and relief from vertigo and tinnitus.
Advertiser:
Europharma, Inc.
Product:
Curamin
Case Number:
5222C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Performance
Examples of Claims:
  • Stop Pain Now
  • ...exceptional pain relief
Advertiser:
EU Natural, Inc.
Product:
Stonebreaker Kidney & Gallbladder Cleanse
Case Number:
6113
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
CRN
Supplement Category:
  • Kidney Stones
  • Urinary Health
Types of Claims:
  • Performance
  • Establishment
  • Superiority
Examples of Claims:
  • A non-invasive, pain free way to cleanse and pass wanted kidney and gallbladder material.
  • Lasting relief from nausea, restlessness, urinary tract pain and discomfort.
  • Most consumers will benefit after a couple of days of usage.
Advertiser:
Deep Sea Nutrition, LLC
Product:
Ocean's Bounty Diabetes Dietary Supplements
Case Number:
6110
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
CRN
Supplement Category:
  • Cholesterol
  • Diabetes
  • Cognitive
  • Joint Health
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • Lower harmful LDL cholesterol.
  • Supercharge an aging heart and arteries, plus fight diabetes.
  • Cut your risk of memory problems 50 percent.
  • Ease painful joints and bones.
Advertiser:
Mane Choice
Product:
Manetabolism Plus
Case Number:
6040C2
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
Brock Beauty, Inc.
Supplement Category:
  • Hair Health
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
Advertiser:
Similac Pro-Advance
Product:
Pro-Advance Pro-Sensitive Infant Formual
Case Number:
6104
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Mead Johnson Nutrition
Supplement Category:
  • Digestive Health
  • Immune Health
  • Prebiotic
Types of Claims:
  • Performance
Examples of Claims:
  • Similac will be the first and only infant formula with 2’-FL HMO (human milk oligosaccharide), an immune nourishing prebiotic previously only found* in breast milk . . . *at significant levels.
  • Similac with 2’-FL Human Milk Oligosaccharide* helps strengthen the immune system to be more like the breastfed infants than ever before (*not from human milk).
  • Well tolerated formulas with 2’-FL HMO for immune support.
Advertiser:
Mane Choice
Product:
Manetabolism Plus
Case Number:
6040C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
Brock Beauty, Inc.
Supplement Category:
  • Hair Health
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
Advertiser:
LabDoor, Inc.
Product:
LabDoor’s Dietary Supplement Rating and Ranking System
Case Number:
6094
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Jarrow Formulas, Inc.
Supplement Category:
Types of Claims:
  • Express Claim
  • Implied Claim
Examples of Claims:
  • Research, find, and buy the best supplements based on real science.
  • Laboratory results and label claims for each product are used to calculate a Quality score, which is comprised of individual scores for Label Accuracy, Product Purity, Nutritional Value, Ingredient Safety and Project Efficacy.
  • Products are ranked and assigned an A through F grade based on their overall Quality score.
Advertiser:
National Media Group
Product:
Neurocet
Case Number:
6066
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
CRN
Supplement Category:
  • Pain Relief
Types of Claims:
  • Express Claim
Examples of Claims:
  • Lasts 26 times longer than 10 popular pain drugs.
  • Relief lasted 5 days after one dose.
  • Pain relief 48 times stronger than morphine.
  • Neurocet helps you get rid of pain all over your body.
  • Patients with the worst pain imaginable found relief in under an hour.
  • Clinically proven results!
Advertiser:
KNH Online, Inc.
Product:
Adderin
Case Number:
6062
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
CRN
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • …It's one of a kind formula was engineered to ensure your brain gets all of the ingredients and vitamins it needs in the exact dosage it needs it to improve all areas of cognitive growth, including focus, energy, short and long-term memory, problem-solvin
  • Forbes broke the news first and uncovered that Adderin raises levels of focus and performance every day by 300%.
  • Adderin has been clinically proven to: Sky-rocket Concentration by 312%, Improve Creative Thinking Boost Energy, Enhance Memory Recall, Increase IQ Scores by 77%.