Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims.

CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Cases shown as of January 2018

Search via the fields provided below or scroll/page through to browse cases. Download PDF.

Advertiser:
Borba, Inc.
Product:
Skin Balance Water Products (Age Defying / Clarifying / Firming / Replenishing)
Case Number:
5529
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Skin Health
Types of Claims:
  • Performance
Examples of Claims:
• Scientifically designed blend of nutrients intended to help with clogged pores, troubled skin and multiple impurities and allow your body to help skin regenerate its natural support system and improve clarity.
• Age-fighting skin renewers intended to enhance your youthful appearance by softening the appearance of fine lines and wrinkles and renew skin’s natural glow.
• Intended to promote the skin’s natural support system, helping to nourish and tone the skin.
Examples of Claims (New):
  • Scientifically designed blend of nutrients intended to help with clogged pores, troubled skin and multiple impurities and allow your body to help skin regenerate its natural support system and improve clarity.
  • Age-fighting skin renewers intended to enhance your youthful appearance by softening the appearance of fine lines and wrinkles and renew skin’s natural glow.
  • Intended to promote the skin’s natural support system, helping to nourish and tone the skin.
Advertiser:
Bossa Nova Beverage Group
Product:
Bossa Nova Acai Juice
Case Number:
4909
Type:
  • Compliance
Date of Decision:
Referred to government agency:
No
Challenger:
POM Wonderful, LLC
Supplement Category:
  • Antioxidant
Types of Claims:
  • Superiority
  • Ingredient
  • Comparative
Examples of Claims:
• Bossa Nova sets the standard for antioxidant potency. The proof is in the numbers…
• Bossa nova is higher in antioxidants and lower in sugars
• Highest antioxidant fruit; higher antioxidant potency
• Reduces free radicals linked to pre-mature aging, heart disease, Alzheimer's and certain cancers.
Examples of Claims (New):
  • Bossa Nova sets the standard for antioxidant potency. The proof is in the numbers…
  • Bossa Nova is higher in antioxidants and lower in sugars.
  • Highest antioxidant fruit; higher antioxidant potency.
  • Reduces free radicals linked to pre-mature aging, heart disease, Alzheimer's and certain cancers.
Advertiser:
Bossa Nova Beverage Group
Product:
Bossa Nova Acai Juice
Case Number:
4909
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
POM Wonderful, LLC
Supplement Category:
  • Antioxidant
Types of Claims:
  • Superiority
  • Comparative
Examples of Claims:
• Bossa Nova sets the standard for antioxidant potency. The proof is in the numbers…
• Bossa nova is higher in antioxidants and lower in sugars
Examples of Claims (New):
  • Bossa Nova sets the standard for antioxidant potency. The proof is in the numbers…
  • Bossa Nova is higher in antioxidants and lower in sugars.
Advertiser:
BPI Sports, LLC
Product:
Go Performance Pre-Training Powder
Case Number:
5614
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Energy
  • Sports Nutrition
Types of Claims:
  • Superiority
Examples of Claims:
• Stronger than 13 DMAA.
• Hits You Harder. Lasts Longer. Crazy Energy. Zero Crash.
Examples of Claims (New):
  • Stronger than 13 DMAA.
  • Hits You Harder. Lasts Longer. Crazy Energy. Zero Crash.
Advertiser:
BPI Sports, LLC
Product:
1 M.R. (One More Rep) Pre-Workout Powder
Case Number:
5613
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Sports Nutrition
Types of Claims:
  • Superiority
Examples of Claims:
• #1 Strongest Pre-Workout Formula.
• #1 Professional Bodybuilding “Dialed In” Vehicle.
Examples of Claims (New):
  • #1 Strongest Pre-Workout Formula.
  • #1 Professional Bodybuilding “Dialed In” Vehicle.
Advertiser:
BPI Sports, LLC
Product:
SAAs Energy Dietary Supplement
Case Number:
5612
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Energy
  • Sports Nutrition
Types of Claims:
  • Performance
Examples of Claims:
• Perfect anabolic aminos.
• Go Faster. Build Muscle.
Examples of Claims (New):
  • Perfect anabolic aminos.
  • Go Faster. Build Muscle.
Advertiser:
Brain Fire
Product:
Brain Fire
Case Number:
5914
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
  • Establishment
  • Implied Claim
Examples of Claims:
• Mental Clarity – Enhances Neurotransmitters in the brain naturally.
• Improved memory.
• Effective nootropic – proven scientific ingredient profile that works.
Examples of Claims (New):
  • Mental Clarity – Enhances Neurotransmitters in the brain naturally.
  • Improved memory.
  • Effective nootropic – proven scientific ingredient profile that works.
Advertiser:
Brain Research Labs
Product:
Procera AVH
Case Number:
5073C
Type:
  • Compliance
Date of Decision:
Referred to government agency:
Yes
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
Examples of Claims:
Vinpocetine, a substance that helps deliver increased oxygen and glucose to your brain.
Examples of Claims (New):
  • Vinpocetine, a substance that helps deliver increased oxygen and glucose to your brain.
Advertiser:
Brain Research Labs, LLC
Product:
Procera AVH
Case Number:
5073
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
CRN/NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Speed
  • Exclusivity
  • Superiority
  • Ingredient
  • Efficacy
  • Performance
Examples of Claims:
• First University-Validated Mood, Memory & Cognitive Enhancer with Double Proof Efficacy.
• Procera AVH is a unique, doctor developed, patent pending, proprietary formula of natural ingredients - proven by one of the world's premier brain research centers to energize the brain, uplift mood, improve memory and sharpen the mind.
• Clinically shown to restore the memory and brain power you had 10-15 years ago.
• It's a fast-acting formula
Examples of Claims (New):
  • First University-Validated Mood, Memory & Cognitive Enhancer with Double Proof Efficacy.
  • Procera AVH is a unique, doctor developed, patent pending, proprietary formula of natural ingredients - proven by one of the world's premier brain research centers to energize the brain, uplift mood, improve memory and sharpen the mind.
  • Clinically shown to restore the memory and brain power you had 10-15 years ago.
  • It's a fast-acting formula.
Advertiser:
Bremmen Clinical, LLC
Product:
Vysera-CLS
Case Number:
5660
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Yes
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Performance
Examples of Claims:
• A Pill That Can Reshape Your Entire Body in 30 Days.
• ...dropping inch upon inch of unsightly fat from your waist, hips, thighs and tummy… even if you’re eating more than 2,000 calories a day!
• last but not least... cause a significant loss of actual fat mass from all over your body..
Examples of Claims (New):
  • A Pill That Can Reshape Your Entire Body in 30 Days.
  • ...dropping inch upon inch of unsightly fat from your waist, hips, thighs and tummy… even if you’re eating more than 2,000 calories a day!
  • Last but not least...cause a significant loss of actual fat mass from all over your body.