Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims.

CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Cases shown as of January 2018

Search via the fields provided below or scroll/page through to browse cases. Download PDF.

Advertiser:
Brock Beauty
Product:
Hairfinity
Case Number:
5904
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
Lifes2Good, Inc.
Supplement Category:
  • Hair Health
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
• Clinically proven to decrease number of hairs shed and increase hair growth.
• Our B-Vitamin complex nourishes and supports a healthy scalp and hair growth.
• Hairfinity Hair Vitamins are formulated with hair specific nutrients to nourish your hair from the INSIDE OUT and promote faster growing, longer, thicker, stronger hair, and more vibrant hair.
Examples of Claims (New):
  • Clinically proven to decrease number of hairs shed and increase hair growth.
  • Our B-Vitamin complex nourishes and supports a healthy scalp and hair growth.
  • Hairfinity Hair Vitamins are formulated with hair specific nutrients to nourish your hair from the INSIDE OUT and promote faster growing, longer, thicker, stronger hair, and more vibrant hair.
Advertiser:
BSN Inc.
Product:
N.O.-XPLODE
Case Number:
4695
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Sports Nutrition
Types of Claims:
  • Superiority
  • Speed
  • Comparative
Examples of Claims:
• Within seconds you feel the shuddering impact throughout your body.
• Within minutes, N.O.-XPLODE will jolt you with its immensely gratifying and mind-blowing effects.
• …the #1 selling extreme pre-training energy & performance igniter in the world!
• …it works better than anything else.
Examples of Claims (New):
  • Within seconds you feel the shuddering impact throughout your body.
  • Within minutes, N.O.-XPLODE will jolt you with its immensely gratifying and mind-blowing effects.
  • …the #1 selling extreme pre-training energy & performance igniter in the world!
  • …it works better than anything else.
Advertiser:
Cadbury Adams
Product:
Halls Pro Health Defense
Case Number:
4746
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Implied Claim
  • Performance
  • Efficacy
Examples of Claims:
• You can't prevent a cold but you can protect yourself by strengthening your immune system.
• Next time you're on an escalator, don't be afraid to touch the handrail.
• Arm yourself for the pediatrician's waiting room.
Examples of Claims (New):
  • You can't prevent a cold but you can protect yourself by strengthening your immune system.
  • Next time you're on an escalator, don't be afraid to touch the handrail.
  • Arm yourself for the pediatrician's waiting room.
Advertiser:
Calpis USA
Product:
Ameal BP
Case Number:
4891
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Blood Pressure
Types of Claims:
  • Clinically Proven/Shown
  • Ingredient
  • Implied Claim
  • Preventive Health
Examples of Claims:
• More than 15 clinical studies show that ameal bp promotes healthier blood pressure.
• Ameal bp contains AmealPeptide, the break through, naturally derived active ingredients supported by 14 clinical studies.
• Diet, exercise, and ameal bp. Proof I'm taking my prehypertension seriously.
Examples of Claims (New):
  • More than 15 clinical studies show that ameal bp promotes healthier blood pressure.
  • Ameal bp contains AmealPeptide, the break through, naturally derived active ingredients supported by 14 clinical studies.
  • Diet, exercise, and ameal bp. Proof I'm taking my prehypertension seriously.
Advertiser:
Cambridge Institute for Better Vision
Product:
EYEMAX-plus
Case Number:
5349
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Multivitamin
Types of Claims:
  • Comparative
  • Superiority
  • Endorsement
Examples of Claims:
• This comprehensive, balanced formula has more vision-protecting nutrients than other popular brands.
• The people who take EYEMAX-plus can sense it, and research proves it too.
• Now his eye doctors tell us that his vision has completely stabilized.
Examples of Claims (New):
  • This comprehensive, balanced formula has more vision-protecting nutrients than other popular brands.
  • The people who take EYEMAX-plus can sense it, and research proves it too.
  • Now his eye doctors tell us that his vision has completely stabilized.
Advertiser:
Cebria, LLC
Product:
Cebria
Case Number:
6142
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
CRN
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
• Think Faster & Remember More with Cebria.
• Improve Your Memory in just 30 Days.
• Research results indicate that Cebria creates a significant improvement in memory.
Examples of Claims (New):
  • Think Faster & Remember More with Cebria.
  • Improve Your Memory in just 30 Days.
  • Research results indicate that Cebria creates a significant improvement in memory.
Advertiser:
Celsius
Product:
Celsius
Case Number:
5217
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Clinically Proven/Shown
  • Comparative
  • Ingredient
  • Performance
  • Efficacy
Examples of Claims:
• Recent scientific studies showed that Celsius burns fat as fuel and may increase lean muscle tissue when consumed before exercising.
• 114% greater decrease in body fat
• Good for you ingredients, such as Green Tea with EGCG, Ginger, Calcium, Chromium, B vitamins, and vitamin C, all which work together to raise metabolism...
Examples of Claims (New):
  • Recent scientific studies showed that Celsius burns fat as fuel and may increase lean muscle tissue when consumed before exercising.
  • 114% greater decrease in body fat.
  • Good for you ingredients, such as Green Tea with EGCG, Ginger, Calcium, Chromium, B vitamins, and vitamin C, all which work together to raise metabolism...
Advertiser:
Central Coast Nutraceuticals, Inc.
Product:
Colotox
Case Number:
5021
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Detoxification
  • Weight Loss
Types of Claims:
  • Preventive Health
  • Implied Claim
  • Superiority
  • Comparative
  • Efficacy
Examples of Claims:
• Colon cancer is currently the second leading cancer killer in the United States, with 60,000 Americans expected to die from the disease this year…
• Colotox will help: Remove toxic buildup; Increase energy levels; Decrease gas and bloating...
• #1 Product for Cleansing
• Purest and most effective cleansing product...
Examples of Claims (New):
  • Colon cancer is currently the second leading cancer killer in the United States, with 60,000 Americans expected to die from the disease this year…
  • Colotox will help: Remove toxic buildup; Increase energy levels; Decrease gas and bloating...
  • #1 Product for Cleansing.
  • Purest and most effective cleansing product...
Advertiser:
Central Coast Nutraceuticals, Inc.
Product:
Colotox
Case Number:
4962
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Yes
Challenger:
NAD
Supplement Category:
  • Detoxification
  • Weight Loss
  • Energy
Types of Claims:
  • Performance
  • Efficacy
  • Superiority
  • Comparative
Examples of Claims:
• Colotox is the purest and most effective cleansing product on the market today.
• Colotox will help to: Remove toxic buildup; Increase your energy levels; Cleanse your entire system…Lose excess weight
• Colotox will help relieve these ailments: Chronic Fatigue; Low energy levels; Constipation; Bloating; Bad Breath; Detoxify your organs
Examples of Claims (New):
  • Colotox is the purest and most effective cleansing product on the market today.
  • Colotox will help to: Remove toxic buildup; Increase your energy levels; Cleanse your entire system…Lose excess weight.
  • Colotox will help relieve these ailments: Chronic Fatigue; Low energy levels; Constipation; Bloating; Bad Breath; Detoxify your organs.
Advertiser:
Cerebral Success
Product:
SmartX Premium Brain Supplement
Case Number:
5761
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
CRN
Supplement Category:
  • Cognitive
Types of Claims:
  • Efficacy
  • Performance
  • Testimonials
Examples of Claims:
• Designed to enhance memory, focus & mental agility: boost focus & concentration; stimulate mental energy & agility; enhance memory & recall; improve brain health & function; and reduce anxiety.
• Cerebral Success was specifically designed as a study pill to provide an Adderall alternative for students who are taking the drug without a prescription.
Examples of Claims (New):
  • Designed to enhance memory, focus & mental agility: boost focus & concentration; stimulate mental energy & agility; enhance memory & recall; improve brain health & function; and reduce anxiety.
  • Cerebral Success was specifically designed as a study pill to provide an Adderall alternative for students who are taking the drug without a prescription.