Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims.

CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Cases shown as of January 2018

Search via the fields provided below or scroll/page through to browse cases. Download PDF.

Advertiser:
Clarion Brands LLC
Product:
LipoFlavoniod
Case Number:
5879
Type:
  • NARB Panel
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Tinnitus
  • Meniere's Disease
Types of Claims:
  • Performance
  • Implied Claim
  • Testimonials
Examples of Claims:
• The only product supported by 50 years of clinical use.
• Helps ease the ear ringing that characterizes tinnitus.
Examples of Claims (New):
  • The only product supported by 50 years of clinical use.
  • Helps ease the ear ringing that characterizes tinnitus.
Advertiser:
Clarion Brands, LLC
Product:
Lipo-Flavonoid® Plus
Case Number:
5879C
Type:
  • Compliance
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Tinnitus
  • Meniere's Disease
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
• #1 recommendation of doctors for relief of ringing in the ears.
• More than 50 years of clinical data support the notion that Lipo-Flavonoid® Plus
provides symptom improvement and relief from vertigo and tinnitus.
Examples of Claims (New):
  • #1 recommendation of doctors for relief of ringing in the ears.
  • More than 50 years of clinical data support the notion that Lipo-Flavonoid® Plus provides symptom improvement and relief from vertigo and tinnitus.
Advertiser:
Clarion Brands, LLC
Product:
Lipo-Flavonoid Plus
Case Number:
5879
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Tinnitus
  • Meniere's Disease
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
• The only product supported by 50 years of clinical use.
• Lipo-Flavonoid Plus provides dietary support to improve circulation in your ear.
• Helps ease the ear ringing that characterizes tinnitus.
Examples of Claims (New):
  • The only product supported by 50 years of clinical use.
  • Lipo-Flavonoid Plus provides dietary support to improve circulation in your ear.
  • Helps ease the ear ringing that characterizes tinnitus.
Advertiser:
Cobalis
Product:
PreHistin
Case Number:
5135
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Exclusivity
  • Clinically Proven/Shown
  • Performance
  • Efficacy
  • Speed
  • Duration
Examples of Claims:
• PreHistin is the World's First Pre Histamine.
• PreHistin was clinically shown to effectively maintain healthy IgE levels which have been linked to allergy symptoms such as sneezing, nasal congestion and runny nose.
• PreHistin helps build your immune system and has been shown to keep working for weeks after you stop taking it.
Examples of Claims (New):
  • PreHistin is the World's First Pre Histamine.
  • PreHistin was clinically shown to effectively maintain healthy IgE levels which have been linked to allergy symptoms such as sneezing, nasal congestion and runny nose.
  • PreHistin helps build your immune system and has been shown to keep working for weeks after you stop taking it.
Advertiser:
Constellation Wines/Polyphenolics
Product:
MegaNatural-BP
Case Number:
4913
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Blood Pressure
Types of Claims:
  • Clinically Proven/Shown
  • Efficacy
Examples of Claims:
• Provide relief with half the cost, half the dose and half the time.
• In the second study on participants with prehypertension, their systolic blood pressure dropped 8mm and diastolic dropped 5mm when taking 300mg once per day for 2 months.
Examples of Claims (New):
  • Provide relief with half the cost, half the dose and half the time.
  • In the second study on participants with prehypertension, their systolic blood pressure dropped 8mm and diastolic dropped 5mm when taking 300mg once per day for 2 months.
Advertiser:
COORGA Nutraceuticals Corporation
Product:
Grey Defence
Case Number:
5672
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Yes
Challenger:
NAD
Supplement Category:
  • Hair Health
Types of Claims:
  • Performance
Examples of Claims:
• Reverse Grey Hair in 6 Months!
• Grey defence neutralizes hydrogen peroxide on contact, helping to slop, stop and reverse grey hair due to oxidatve stress.
Examples of Claims (New):
  • Reverse Grey Hair in 6 Months!
  • Grey defence neutralizes hydrogen peroxide on contact, helping to slop, stop and reverse grey hair due to oxidatve stress.
Advertiser:
CytoSport Beverage Company
Product:
Muscle Milk
Case Number:
5025
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Yes
Challenger:
Nestle
Supplement Category:
  • Sports Nutrition
Types of Claims:
  • Ingredient
  • Implied Claim
Examples of Claims:
• High Protein Milk Shake
• Muscle Milk
Examples of Claims (New):
  • High Protein Milk Shake
  • Muscle Milk
Advertiser:
Deep Sea Nutrition, LLC
Product:
Ocean's Bounty Diabetes Dietary Supplements
Case Number:
6110
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
CRN
Supplement Category:
  • Cholesterol
  • Diabetes
  • Cognitive
  • Joint Health
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
• Lower harmful LDL cholesterol
• Supercharge an aging heart and arteries, plus fight diabetes
• Cut your risk of memory problems 50 percent
• Ease painful joints and bones
Examples of Claims (New):
  • Lower harmful LDL cholesterol.
  • Supercharge an aging heart and arteries, plus fight diabetes.
  • Cut your risk of memory problems 50 percent.
  • Ease painful joints and bones.
Advertiser:
Deephaven Nutraceuticals
Product:
Bravina
Case Number:
5071
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Speech Development
Types of Claims:
  • Endorsement
  • Efficacy
Examples of Claims:
• Bravina will provide you with the control and confidence you need for public speaking.
• It has changed my life and given me the confidence to speak in any situation to any type of crowd - large or small.
• I took a Bravina tablet and could feel my stress level decrease.
Examples of Claims (New):
  • Bravina will provide you with the control and confidence you need for public speaking.
  • It has changed my life and given me the confidence to speak in any situation to any type of crowd - large or small.
  • I took a Bravina tablet and could feel my stress level decrease.
Advertiser:
Direct Digital, LLC
Product:
Instaflex
Case Number:
5419
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Efficacy
Examples of Claims:
• Breakthrough!
• Lubricates joints
Examples of Claims (New):
  • Revolutionary!
  • Breakthrough!
  • Lubricates joints.