Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims.

CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Cases shown as of January 2018

Search via the fields provided below or scroll/page through to browse cases. Download PDF.

Advertiser:
Dr. Enrico's Nutritionals, Inc.
Product:
Neuropasil
Case Number:
5382
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
CRN
Supplement Category:
  • Pain Relief
Types of Claims:
  • Efficacy
  • Establishment
  • Health and Safety
Examples of Claims:
• America’s Leading Remedy for Nerve Relief
• Neuropasil relieves the pain and symptoms associated with Nerve Pain, Peripheral
Neuropathy, Diabetic Neuropathy, Carpal Tunnel Syndrome, Fibromyalgia, back and neck pain and numbness, tingling and burning in the hands and feet
• Help relieve your pain with safe and all-natural doctor recommended Neuropasil
Examples of Claims (New):
  • America’s Leading Remedy for Nerve Relief.
  • Neuropasil relieves the pain and symptoms associated with Nerve Pain, Peripheral Neuropathy, Diabetic Neuropathy, Carpal Tunnel Syndrome, Fibromyalgia, back and neck pain and numbness, tingling and burning in the hands and feet.
  • Help relieve your pain with safe and all-natural doctor recommended Neuropasil.
Advertiser:
Dream Brand, LLC
Product:
Add Lib
Case Number:
5451
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Energy
  • Mood
  • Female Sexual Health
Types of Claims:
  • Performance
  • Health and Safety
Examples of Claims:
• All natural supplement for women to feel better physically, mentally and emotionally – a holistic approach to sustain energy and reduce anxiety.
• Promotes energy, a healthy mood and sexual desire...Ingite your desire.
Examples of Claims (New):
  • All natural supplement for women to feel better physically, mentally and emotionally – a holistic approach to sustain energy and reduce anxiety.
  • Promotes energy, a healthy mood and sexual desire...Ingite your desire.
Advertiser:
DrFuhrman.com, Inc.
Product:
Immunotect
Case Number:
5611
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Ingredient
Examples of Claims:
A carefully selected combination of ten powerful immune-supporting, cancer-fighting mushroom species with varying and synergistic immune strengthening action
Examples of Claims (New):
  • A carefully selected combination of ten powerful immune-supporting, cancer-fighting mushroom species with varying and synergistic immune strengthening action.
Advertiser:
DSE Healthcare Solutions, LLC
Product:
Cystex
Case Number:
5317
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Urinary Health
Types of Claims:
  • Efficacy
  • Comparative
  • Performance
Examples of Claims:
• Cystex Helps Manage UTIs…and Now promotes Urinary Health!
• Cystex is the trusted urinary health brand that has helped millions of women manage the pain and discomfort of urinary tract infections.
• Cystex both manages the pain associated with a UTI and reduced the progression of the bacteria.
Examples of Claims (New):
  • Cystex Helps Manage UTIs…and Now promotes Urinary Health!
  • Cystex is the trusted urinary health brand that has helped millions of women manage the pain and discomfort of urinary tract infections.
  • Cystex both manages the pain associated with a UTI and reduced the progression of the bacteria.
Advertiser:
DSE Healthcare, LLC
Product:
Prerelief
Case Number:
5991
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Urinary Health
  • Digestive Health
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
• Prelief helps prevent the discomfort of food-caused bladder irritations, heartburn and other food acid problems before they happen.
• Prelief is the only acid fighter that is designed to take irritating acids out of the foods you eat, while leaving your protective stomach acid untouched...
Examples of Claims (New):
  • Prelief helps prevent the discomfort of food-caused bladder irritations, heartburn and other food acid problems before they happen.
  • Prelief is the only acid fighter that is designed to take irritating acids out of the foods you eat, while leaving your protective stomach acid untouched..
Advertiser:
DSM Nutritional Products LLC
Product:
life'sDHA Omega-3 Supplements
Case Number:
5663
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Establishment
  • Performance
Examples of Claims:
• Looking for a better way to remember things? Remember life’s DHA.
• life’sDHA is the only omega-3 clinically shown to improve memory.
Examples of Claims (New):
  • Looking for a better way to remember things? Remember life’s DHA.
  • Life’sDHA is the only omega-3 clinically shown to improve memory.
Advertiser:
DSM Nutritional Products, Inc.
Product:
i-flex
Case Number:
5267
Type:
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Performance
  • Clinically Proven/Shown
  • Speed
  • Endorsement
  • Comparative
  • Exclusivity
Examples of Claims:
• Proven in 3 published clinical studies to dramatically improve joint health and daily mobility.
• i-flex is truly unlike any other joint product out there.
• i-flex works faster glucosamine.
• After a month of using i-flex, I began feeling that I could go longer practicing without discomfort.
• Green and sustainable ingredient
Examples of Claims (New):
  • Proven in 3 published clinical studies to dramatically improve joint health and daily mobility.
  • i-flex is truly unlike any other joint product out there.
  • i-flex works faster glucosamine.
  • After a month of using i-flex, I began feeling that I could go longer practicing without discomfort.
  • Green and sustainable ingredient.
Advertiser:
eFoodSafety.com
Product:
Cinnergen
Case Number:
4785
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Blood Sugar
Types of Claims:
  • Clinically Proven/Shown
  • Performance
Examples of Claims:
• Clinically proven to control blood sugar.
• Doctor Recommended Formula. Guaranteed To Work.
• Over half the patients in our clinical study were able to stop taking prescribed medication.
• 70% of people in our study had a decrease in A1c levels
• Cinnergen is a Natural Part of the Diabetes Diet!
Examples of Claims (New):
  • Clinically proven to control blood sugar.
  • Doctor Recommended Formula. Guaranteed To Work.
  • Over half the patients in our clinical study were able to stop taking prescribed medication.
  • 70% of people in our study had a decrease in A1c levels.
  • Cinnergen is a Natural Part of the Diabetes Diet!
Advertiser:
Elements of Health Care, LLC
Product:
L-arginine Plus
Case Number:
5680
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Yes
Challenger:
CRN
Supplement Category:
  • Anti-aging
  • Cardiovascular Health
  • General Health
Types of Claims:
  • Establishment
  • Performance
  • Testimonials
Examples of Claims:
• L-arginine Plus™ is based on a Nobel Prize winning medical breakthrough that some consider to be one of the most important advancements in the fight to naturally lower High Blood Pressure, Stroke, High Cholesterol, and Heart Attack in the last 50 years!
• L-arginine supplementation has been shown to encourage the pituitary gland to release human growth hormone (HGH).
Examples of Claims (New):
  • L-arginine Plus™ is based on a Nobel Prize winning medical breakthrough that some consider to be one of the most important advancements in the fight to naturally lower High Blood Pressure, Stroke, High Cholesterol, and Heart Attack in the last 50 years!
  • L-arginine supplementation has been shown to encourage the pituitary gland to release human growth hormone (HGH).
Advertiser:
Eok Marketing, LLC d/b/a Marine Essentials
Product:
OmegaFlex Dietary Supplements
Case Number:
5892
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
CRN
Supplement Category:
  • Joint Health
Types of Claims:
  • Establishment
  • Performance
  • Comparative
Examples of Claims:
• Scientists have made an amazing breakthrough that can dramatically reduce your joint pain...And In As Little As Seven Days…
• …another natural powerful joint pain fighter in OmegaFlex as well…over 17 studies reveal how effective this nutrient is against joint pain.
• Here's what's most amazing about calamarine…It Gives You a Whopping 85% More DHA Than Fish Oil
Examples of Claims (New):
  • Scientists have made an amazing breakthrough that can dramatically reduce your joint pain...And In As Little As Seven Days…
  • …another natural powerful joint pain fighter in OmegaFlex as well…over 17 studies reveal how effective this nutrient is against joint pain.
  • Here's what's most amazing about calamarine…It Gives You a Whopping 85% More DHA Than Fish Oil