Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims.

CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Cases shown as of January 2018

Search via the fields provided below or scroll/page through to browse cases. Download PDF.

Advertiser:
Erikson Bioscience/Basic Research, LLC
Product:
The European Wrinkle Pill
Case Number:
5975
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Yes
Challenger:
NAD
Supplement Category:
  • Anti-aging
Types of Claims:
  • Performance
Examples of Claims:
• This incredible oral compound has the power to make your skin younger. It won’t just look younger… it will actually be younger.
• It’s able to improve the skin everywhere, from the face, neck, and décolleté to crepey arms, loose abdominal skin… even buttock sag and elbow wrinkles.
• It is sort of like a facelift for your whole body: it works from the end of your nose to the tips of your toes.
Examples of Claims (New):
  • This incredible oral compound has the power to make your skin younger. It won’t just look younger… it will actually be younger.
  • It’s able to improve the skin everywhere, from the face, neck, and décolleté to crepey arms, loose abdominal skin… even buttock sag and elbow wrinkles.
  • It is sort of like a facelift for your whole body: it works from the end of your nose to the tips of your toes.
Advertiser:
EU Natural, Inc.
Product:
Stonebreaker Kidney & Gallbladder Cleanse
Case Number:
6113
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
CRN
Supplement Category:
  • Kidney Stones
  • Urinary Health
Types of Claims:
  • Performance
  • Establishment
  • Superiority
Examples of Claims:
• A non-invasive, pain free way to cleanse and pass wanted kidney and gallbladder material.
• Lasting relief from nausea, restlessness, urinary tract pain and discomfort.
• Most consumers will benefit after a couple of days of usage.
Examples of Claims (New):
  • A non-invasive, pain free way to cleanse and pass wanted kidney and gallbladder material.
  • Lasting relief from nausea, restlessness, urinary tract pain and discomfort.
  • Most consumers will benefit after a couple of days of usage.
Advertiser:
EuroMedica, Inc.
Product:
PhosphOmega-3/Vectomega Supplements
Case Number:
5474
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
CRN
Supplement Category:
  • Omega-3
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
• Up to 50 times greater absorption than fish oil.
• Greatly enhanced bioavailability and stability than fatty acids on triglyceride carriers such as fish oil.
• 100% sustainable.
Examples of Claims (New):
  • Up to 50 times greater absorption than fish oil.
  • Greatly enhanced bioavailability and stability than fatty acids on triglyceride carriers such as fish oil.
  • 100% sustainable.
Advertiser:
EuroPharma, Inc.
Product:
Curamin
Case Number:
5222
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Speed
  • Comparative
  • Superiority
  • Efficacy
  • Endorsement
Examples of Claims:
• 90% of satisfied customers experience relief in 45 minutes
• After one week of 2 capsules daily, I have more freedom of movement than I've had in 15 years…
• Curamin worked better than anything else…
Examples of Claims (New):
  • 90% of satisfied customers experience relief in 45 minutes.
  • After one week of 2 capsules daily, I have more freedom of movement than I've had in 15 years…
  • Curamin worked better than anything else…
Advertiser:
Europharma, Inc.
Product:
Curamin
Case Number:
5222C
Type:
  • Compliance
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Performance
Examples of Claims:
• Stop Pain Now
• ...exceptional pain relief
Examples of Claims (New):
  • Stop Pain Now
  • ...exceptional pain relief
Advertiser:
EyeScience Labs, LLC
Product:
Computer Eye Scan Formula
Case Number:
5424
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Eye Health
Types of Claims:
  • Establishment
Examples of Claims:
Our clinically proven ingredients ... help increase blood flow, improve accommodation, and reduce inflammation for a noticeable difference while using the computer.”
Examples of Claims (New):
  • Our clinically proven ingredients ... help increase blood flow, improve accommodation, and reduce inflammation for a noticeable difference while using the computer.”
Advertiser:
FemaLife Nutrition, LLC
Product:
Super Flora Probiotic
Case Number:
6116
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Yes
Challenger:
CRN
Supplement Category:
  • Digestive Health
  • Weight Loss
  • Immune Health
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
• ...learn how to put an end to all your digestive discomforts in less than 30 seconds a day.
• Clinically Proven Results.
• Finally, you can say good-bye to digestive upsets and excess belly bulge all while fortifying your body against colds, flus and other infectious diseases.
Examples of Claims (New):
  • ...learn how to put an end to all your digestive discomforts in less than 30 seconds a day.
  • Clinically Proven Results.
  • Finally, you can say good-bye to digestive upsets and excess belly bulge all while fortifying your body against colds, flus and other infectious diseases.
Advertiser:
Fit Products, LLC
Product:
FitTea
Case Number:
6042
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Weight Loss
  • Energy
  • Immune Health
Types of Claims:
  • Express Claim
  • Testimonials
Examples of Claims:
• Boost Energy, Boost Immunity, Boost Metabolism, Burn Fat
• "It did everything it said and more, it curbed my appetite, last month I found out that it lowers blood pressure and cholesterol levels, that was incredible."
Examples of Claims (New):
  • Boost Energy, Boost Immunity, Boost Metabolism, Burn Fat
  • "It did everything it said and more, it curbed my appetite, last month I found out that it lowers blood pressure and cholesterol levels, that was incredible."
Advertiser:
Flora Inc.
Product:
Udo's Oil 3-6-9 Blend
Case Number:
5389
Type:
  • Case Report
Date of Decision:
Referred to government agency:
Challenger:
NAD
Supplement Category:
  • Sports Nutrition
Types of Claims:
  • Establishment
  • Performance
  • Testimonials
Examples of Claims:
• 42% More Endurance
• Athletes around the world are experiencing greater strength, improved stamina and faster recovery using Udo’s Oil. Now it’s your turn.
• Lose tremendous amounts of body fat, feel less depressed, sleep better.
Examples of Claims (New):
  • 42% More Endurance.
  • Athletes around the world are experiencing greater strength, improved stamina and faster recovery using Udo’s Oil. Now it’s your turn.
  • Lose tremendous amounts of body fat, feel less depressed, sleep better.
Advertiser:
FWM Laboratories, Inc.
Product:
Acai Berry products
Case Number:
5163
Type:
  • Case Report
Date of Decision:
Referred to government agency:
No
Challenger:
NAD
Supplement Category:
  • Antioxidant
  • Weight Loss
  • Cognitive
Types of Claims:
  • Comparative
  • Performance
  • Efficacy
Examples of Claims:
• Fight fat and lose weight
• Higher antioxidants than pomegranate and blueberry
• Fight free radical damage
• Increases energy and fights fatigue
Examples of Claims (New):
  • Fight fat and lose weight.
  • Higher antioxidants than pomegranate and blueberry.
  • Fight free radical damage.
  • Increases energy and fights fatigue.