Consumer Data
2020 CRN Consumer Survey on Dietary Supplements: Consumer Intelligence to Enhance Business Outcomes
For over two decades, the CRN Consumer Survey on Dietary Supplements has served as the leading source for data on the attitudes and behaviors of the dietary supplement consumer. New this year—usage of boswellia, lavender, bone broth, 5HTP and theanine; more data on probiotics; more data on preferred delivery methods.
CRN’s COVID-19 Survey on Dietary Supplements: Consumer Insights on Usage and Attitudes about Dietary Supplements in Light of the Coronavirus Pandemic
The survey finds that more than three quarters of Americans continue to take dietary supplements and the coronavirus pandemic has driven many supplement users (91 percent) to increase their intake of nutritional and dietary supplements.
CRN’s COVID-19 Survey on Dietary Supplements: Consumer Insights on Usage and Attitudes about Dietary Supplements in Light of the Coronavirus Pandemic
The survey finds that more than three quarters of Americans continue to take dietary supplements and the coronavirus pandemic has driven many supplement users (91 percent) to increase their intake of nutritional and dietary supplements.
2019 CRN Consumer Survey on Dietary Supplements: Consumer Intelligence to Enhance Business Outcomes
77% of Americans reporting they consume dietary supplements. The survey reports the majority of both males and females, aged 18+, take dietary supplements, which is in line with previous surveys’ findings. Among all the age groups, adults between the ages 35 – 54 have the highest usage of dietary supplements at 81%
Get valuable data on dietary supplement users—and new consumer insights
CRN Members
Place your order for the 2018 CRN Consumer Survey on Dietary Supplements—thousands of page
CRN 2017 Annual Survey on Dietary Supplements—A Boost in Overall Use—Social Media Graphics
CRN's 2017 Survey on Dietary Supplements showed increases in supplement use among all ages, with those 55+ increasing the most, from
CRN 2017 Annual Survey on Dietary Supplements—Female vs Male Supplement Use—Social Media Graphics
Women and men who take dietary supplements report some similar reasons for taking them, with overall health/wellness benefits at the
CRN 2017 Annual Survey on Dietary Supplements—Growth of Supplement Use—Social Media Graphics
The 2017 CRN Consumer Survey on Dietary Supplements shows 76% of Americans are taking dietary supplements, up from 64% ten years ago